Social marketing and ever-greening

As with any campaign position, there is the reverse psychology element, whereby if you tell people to do X, build a permeable garden or a smaller Outdoor room, that they will wish to do the opposite.   We need to look at the spin-offs of what we are promoting.  Designers of outdoor rooms may have started with good intentions, but found that by generating a market for outdoor rooms, they are generating a demand for cheap, unsustainable resources.    

As campaigners, we  need to be aware of the audience we are addressing.  Also be mindful that expressing an opinion against the opponent may come back to bite you.   I know that by writing this blog, I have learned to tone down the things I say, as I don't really want to get up any one's nose, so to speak.  (Some of my earlier blogs were a tad more cynical than necessary.)  Decide whether taking a more neutral or even-tempered approach you bring out more empathy from your audience, rather than getting too carried away, and scaring your audience away. 

For my other website, converseconserve.com I am reading a very comprehensive behaviour change article by the Australian Public Service Commission which is very enlightening.  Telephone calls = not effective.  Face to face communication = very effective. That's why sustainable landscapers need to be ever-present at community markets and festivals,   produce swaps, public forums, school fetes and kitchen gardens, shopping centre sausage sizzles, and mingling with all aspects of society where possible.